LA Fitness Rebrand

This hypothetical rebrand of the U.S. gym chain L.A. Fitness aims to offer a fresh perspective on what a gym can be, blending fitness with vibrant, urban culture. The design incorporates bright, visually striking shapes inspired by the dynamic street art of Los Angeles, evoking an energetic and lively atmosphere. This bold approach not only energizes the brand’s visual identity but also reconnects L.A. Fitness with its roots in Los Angeles, bringing the city’s creative spirit into the gym experience. By embracing these elements, the rebrand seeks to redefine fitness spaces, transforming them from traditional workout centers into more energetic environments that reflect the excitement and creativity of the city itself.