

The advertisements created for the conceptual music festival "Mind Melt" are designed to evoke a hypnotic and relaxing feeling in the viewer, reflecting the genre of music the festival is meant to feature. The use of bright purple hues, combined with the fluid, melting motion seen in the GIF, creates a mesmerizing visual effect that draws the viewer in. This design approach aims to capture the essence of the festival’s immersive, mind-altering experience, enticing attendees with a sense of tranquility and intrigue.